Introduction to Google Analytics
It is a brief study on Google Analytics. Google Analytics is a free tool introduced by Google. It was launched in November 2005. Google Analytics is used to analyze the website activity of the users such as user interaction time, traffic sources, bounce rate, etc...
Traffic reporting
Google Analytics is a traffic reporter. This service will tell you how many users are visiting your site each day. And identifies the source of traffic.
There are different types of traffics,
Direct traffic: Visiting the website by searching with the website URL. When the domain name is ranked, then it gets more direct traffic.
Organic Traffic: Visiting the website by a keyword search or brand name.
Referral Traffic: Visiting the website by using referral links.
Social Media Traffic: Visiting the website using links or blogs posted on social media websites.
Ad Traffic: Visiting the website by clicking website advertisements.
Google Analytics also tracks mobile applications.
Steps to implement Google Analytics for your website
- First login to your Google account. Then go to the Google Analytics home page and click on sign up.
- After sign up, then you have to enter a name for your account, a name for identification of your website that is website URL.
- The reporting time zone is an important factor. It is used for generating reports based on a country's time zone. Different countries have a different time zone. So we must select a country according to our business.
- Then go down and click on the Get Tracking ID button.
- Here also select your country and Accept Terms and Conditions.
- Copy the website tracking code given, and paste it inside the HTML code head section of your website. If you are using a blogger account, then go to the blogger sidebar and click the template option. Then select Edit HTML. So you can edit your website's HTML.
- Then go to the Google Analytics home page and click on your account name.
- Now you can analyze your website through overview or real-time options.
If you liked this blog share and comment. You can also refer to related blogs about On-page Optimization Techniques and Google Search Console Tips and Guidelines.
